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41.
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42.
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Marketing de boca en boca by
Edition: 1a. ed.
Material type:  Text; Audience:
General;
Language: Spanish Publisher: Barcelona : Javier Vergara Editor, 2000
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 R8131 BG12458.
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43.
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La promocion de ventas: variable clave del markeing by
Edition: 1a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: Madrid : ESIC: Escuela Superior de Gestion Comercial y Marketing, 2000
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 R6213 BG12459.
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44.
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Casos de marketing by
Edition: 1a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : Pearson, 2002
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 F5291 BG12457.
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45.
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46.
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Mercadotecnia directa: estrategia, planeación y ejecución by
Edition: 1a. ed., em español, 2a. en inglés
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : McGraw Hill, 1989
Availability: Items available for loan: Biblioteca Hernán Malo González (3)Call number: 658.8 N248 BG10575, ...
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47.
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48.
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49.
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Marketing estratégico by
Edition: 1a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: Bogotá, Colombia : Alfaomega, 2018
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 V718 BG06238.
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50.
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Mercadotecnia by
Edition: 5a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : McGraw Hill, 2017
Availability: Items available for loan: Biblioteca Hernán Malo González (2)Call number: 658.8 F5291 BG01886, ...
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51.
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Véndele a la mente, no a la gente by
Edition: 1a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: Bogotá : Planeta, 2016
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.834 K634 BG01899.
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52.
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53.
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54.
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Estrategia de marketing by
Edition: 5a. d.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : Cengage Learning, 2012
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 F3837 BG00165.
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55.
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Administración de ventas by
Edition: 9a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : McGraw Hill, 2009
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.85 J721 BG00184.
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56.
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Marketing by
Edition: 16a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : Pearson, 2017
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 A7351 BG00208.
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57.
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Dirección de marketing by
Edition: 1a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : Pearson, 2016
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 K2919 BG00216.
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58.
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Fundamentos de marketing by
Edition: 13a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : Pearson, 2017
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 K874 BG00224.
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59.
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60.
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Investigación de mercados : conceptos esenciales by
Edition: 1a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : Pearson, 2016
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.83 M249 BG00312.
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