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61.
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Casos de marketing by
Edition: 1a. ed.
Material type:  Text; Audience:
General;
Language: Spanish Publisher: México : Pearson, 2002
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 F5291 BG12457.
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62.
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63.
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Mercadotecnia directa: estrategia, planeación y ejecución by
Edition: 1a. ed., em español, 2a. en inglés
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : McGraw Hill, 1989
Availability: Items available for loan: Biblioteca Hernán Malo González (3)Call number: 658.8 N248 BG10575, ...
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64.
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65.
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Plan de comercialización de la marca ´Benelli´ en la ciudad de Cuenca by
Material type: Text Language: Spanish Publisher: Ecuador : Universidad del Azuay-Facultad de Ciencias de la Administración de Empresas-Escuela de Administración de Empresas, 2018
Dissertation note: Ingeniero Comercial
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: UDA-BG T14078.
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66.
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67.
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68.
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Marketing estratégico by
Edition: 1a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: Bogotá, Colombia : Alfaomega, 2018
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 V718 BG06238.
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69.
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Desarrollo de productos: una visión integral by
Edition: 5a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : Cengage Learning, 2017
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.5 L6161 BG00042.
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70.
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Mercadotecnia by
Edition: 5a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : McGraw Hill, 2017
Availability: Items available for loan: Biblioteca Hernán Malo González (2)Call number: 658.8 F5291 BG01886, ...
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71.
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72.
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73.
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74.
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75.
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76.
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Estrategia de marketing by
Edition: 5a. d.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : Cengage Learning, 2012
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 F3837 BG00165.
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77.
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Marketing by
Edition: 16a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : Pearson, 2017
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 A7351 BG00208.
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78.
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Dirección de marketing by
Edition: 1a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : Pearson, 2016
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 K2919 BG00216.
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79.
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Fundamentos de marketing by
Edition: 13a. ed.
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : Pearson, 2017
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 K874 BG00224.
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80.
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