The new marketing paradigm: integrated marketing communications

By:

Lauterborn, Robert F [autor]

Contributor(s):

Material type: Text

TextLanguage: English Publisher: Limcolnwood : NTC Business Books, 1993Edition: 1a. edDescription: 218 páginas; ImpresoContent type:

texto

Media type:

no mediado

Carrier type:

volumen

ISBN:

978-0-84423-452-6

Subject(s):

DDC classification:

658.802 S3871

Abstract: Contents: A history of integrated marketing communications: why is it important now?. How marketing communications works: or at least how we think it works. The basics of developing an integrated marketing program: how to get started

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Status	Barcode
Libro	Biblioteca Hernán Malo González	Biblioteca Central Bloque B	658.802 S3871 BG12444 (Browse shelf(Opens below))	Available	BG12444

Incluye índice

Contents: A history of integrated marketing communications: why is it important now?. How marketing communications works: or at least how we think it works. The basics of developing an integrated marketing program: how to get started

There are no comments on this title.

to post a comment.