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The new marketing paradigm: integrated marketing communications

Lauterborn, Robert F.,

The new marketing paradigm: integrated marketing communications - 1a. ed. - 218 páginas Impreso

Incluye índice

Contents: A history of integrated marketing communications: why is it important now?. How marketing communications works: or at least how we think it works. The basics of developing an integrated marketing program: how to get started

ISBN: 978-0-84423-452-6

Subjects--Topical Terms:
MARKETING
MARKETING COMUNICACIONAL

Subjects--Facted Index Terms:
658.802 - Temas generales de gerencia de mercadeo- comunicación de mercadeo, mercadeo verde, segmentación de mercados
658.802 - Temas generales de gerencia de mercadeo- comunicación de mercadeo, mercadeo verde, segmentación de mercados

Dewey Class. No.: 658.802 / S3871

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