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501.
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Enciclopedia del empresario by
Edition: 1a ed
Material type:  Text; Audience:
General;
Language: Spanish Publisher: Barcelona : Océano, 2002
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: R 658.03 E238 BG06541.
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502.
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Marketing by
Edition: 14a ed
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : Pearson, 2012
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 K874 BG00939.
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503.
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Dirección de marketing by
Edition: 14a ed
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : Pearson, 2012
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 658.8 K874 BG00940.
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504.
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Marketing de servicios by
Edition: 5a ed
Material type: Text; Audience:
General;
Language: Spanish Publisher: México : McGraw Hill, 2009
Availability: Items available for loan: Biblioteca Hernán Malo González (2)Call number: 658.8 Z48 BG00929, ...
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505.
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Promoción de moda by
Edition: 1a ed
Material type: Text; Audience:
General;
Language: Spanish Original language: English Publisher: Barcelona : Gustavo Gili, 2013
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: 746.92 H5657 BG00947.
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506.
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Estrategias en el posicionamiento del mercado de neumáticos by
Material type: Text Language: Spanish Publisher: Ecuador : Universidad del Azuay-Posgrados, 2013
Dissertation note: Magíster en Comunicación y Marketing
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: UDA-BG -T09976.
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507.
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508.
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509.
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Análisis de la efectividad de técnicas de fidelización de clientes, caso Graiman by
Material type: Text Language: Spanish Publisher: Ecuador : Universidad del Azuay-Facultad de Filosofía, Letras y Ciencias de la Educación-Escuela de Comunicación Social, 2013
Dissertation note: Licenciatura en Comunicación Social y Publicidad
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: UDA-BG -T09931.
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510.
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Planificación de la campaña de marketing social de la Fundación ´Escúchame´ by
Material type: Text Language: Spanish Publisher: Ecuador : Universidad del Azuay-Facultad de Filosofía, Letras y Ciencias de la Educación-Escuela de Comunicación Social, 2013
Dissertation note: Licenciatura en Comunicación Social y Publicidad
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: UDA-BG -T09929.
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511.
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512.
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513.
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514.
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515.
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516.
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517.
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Plan de Marketing para Empresa de Mudanzas y Guardamuebles ´Move Out´ by
Material type: Text Language: Spanish Publisher: Ecuador : Universidad del Azuay-Facultad de Ciencias de la Administración-Escuela de Economía, 2013
Dissertation note: Economista
Availability: Items available for loan: Biblioteca Hernán Malo González (1)Call number: UDA-BG -T09858.
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518.
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519.
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520.
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