The new marketing paradigm: integrated marketing communications

By:

Lauterborn, Robert F [autor]

Contributor(s):

Material type: Text

TextLanguage: English Publisher: Limcolnwood : NTC Business Books, 1993Edition: 1a. edDescription: 218 páginas; ImpresoContent type:

texto

Media type:

no mediado

Carrier type:

volumen

ISBN:

978-0-84423-452-6

Subject(s):

DDC classification:

658.802 S3871

Abstract: Contents: A history of integrated marketing communications: why is it important now?. How marketing communications works: or at least how we think it works. The basics of developing an integrated marketing program: how to get started

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Shelving location	Call number	Status	Barcode
Libro	Biblioteca Hernán Malo González	Biblioteca Central Bloque B	658.802 S3871 BG12444 (Browse shelf(Opens below))	Available	BG12444

Browsing Biblioteca Hernán Malo González shelves, Shelving location: Biblioteca Central Bloque B Close shelf browser (Hides shelf browser)

Previous		No cover image available						Next
Previous	658.8 Z48 BG06215 Marketing de servicios	658.802 P1731 BG17454 Los principios del marketing de servicios	658.802 S357 BG00438 Desarrollo de nuevos productos : creatividad, innovación y marketing	658.802 S3871 BG12444 The new marketing paradigm: integrated marketing communications	658.81 B245 BG10478 Técnicas de venta	658.81 G215 BG18449 Publicidad en el punto de venta	658.81 K874 BG00811 Lo bueno funciona	Next

Incluye índice

Contents: A history of integrated marketing communications: why is it important now?. How marketing communications works: or at least how we think it works. The basics of developing an integrated marketing program: how to get started

There are no comments on this title.

to post a comment.