| 000 | 02895nam a22003737i 4500 | ||
|---|---|---|---|
| 001 | AZUAY-91429 | ||
| 003 | AZUAY | ||
| 005 | 20251111043049.0 | ||
| 008 | 251108b |||||||gr|||| 00| | d | ||
| 020 | _a978-1-292-40931-3 | ||
| 040 |
_aAZUAY _bspa _cAZUAY _dAZUAY _erda |
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| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a658.872 _bL372 |
| 100 | 1 |
_aGuercio Traver, Carol, _eautor |
|
| 245 | 1 | 0 | _aE-commerce 2021–2022: Business. Technology. Society |
| 250 | _a17a. ed. | ||
| 264 | 3 | 1 |
_aNew York, United States of America : _bPearson, _c2021 |
| 300 |
_a910 páginas : _bfiguras, tablas |
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| 300 | _bImpreso | ||
| 336 |
_2rdacontent _atexto _btxt |
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| 337 |
_2rdamedia _ano mediado _bn |
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| 338 |
_2rdacarrier _avolumen _bnc |
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| 504 | _aIncluye Referencias bibliográficas e índice analítico | ||
| 520 | 3 | _aIntroduction to E-commerce: Introduction to E-commerce; E-commerce business strategies. Technology insfrastructure for E-commerce: E-commerce infraestructure; Building An E-commerce presence; E-commerce security and payment systems. Business concepts and social issues: E-commerce marketing and advertising; Social, mobile and local marketing; Ethics, law, and E-commerce. E-commerce in action. E-commerce retail and services; Oline media; Online communities; B2B E-commerce. | |
| 520 | 3 | _bThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce.  The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. MyLab MIS is not included. Students, if MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. | |
| 650 | 1 | 4 | _aCOMERCIO ELECTRÓNICO |
| 650 | 1 | 4 | _aINFORMÁTICA |
| 650 | 1 | 4 | _aINTERNET |
| 650 | 1 | 4 | _aMEDIOS SOCIALES |
| 654 | 0 | _a658.872 - Telemercadeo y mercadeo directo | |
| 654 | 0 | _a658.872 - Telemercadeo y mercadeo directo | |
| 700 | 1 |
_aLaudon, Kenneth C., _eautor |
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| 942 |
_2ddc _c5 |
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| 999 |
_c43130 _d43130 |
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