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020 _a978-0-500-51817-5
040 _aAZUAY
_bspa
_cAZUAY
_dAZUAY
_erda
041 0 _aeng
082 0 4 _a658.827
_bS7557
100 1 _aSpies, Marco,
_eautor
245 1 0 _aBranded interactions. Creating the digital experience
250 _a1a. ed.
264 3 1 _aNew York :
_bThames & Hudson,
_c2015
300 _a360 páginas :
_bilustraciones, figuras, gráficas
300 _bImpreso
336 _2rdacontent
_atexto
_btxt
337 _2rdamedia
_ano mediado
_bn
338 _2rdacarrier
_avolumen
_bnc
500 _aIncludes interview with Marco Spies. Includes bibliography. Includes picture credits. Includes thematic index
520 3 _aIntroduction. Set-up: The brief, The team, Project Planning, Technology. Process: Workflow models, The branded interaction design process. Discover: The analysis phase. Define: The strategy phase. Design: Concept and visuals. Deliver: Documents and production. Distribute: BIxD Rollout and updates. Good practice V, brand management.
520 3 _bDigital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand. This book is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. All the sections are packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies. A wealth of design documentation and diagrams helps to build a solid framework for any project, incorporating brand strategy at every stage while remaining flexible enough to incorporate change and creativity.
654 0 _a658.827 - Uso de marcas y marcas de fábrica
654 0 _a658.827 - Uso de marcas y marcas de fábrica
942 _2ddc
_c5
999 _c37382
_d37382