| 000 | 01606nam a22003617i 4500 | ||
|---|---|---|---|
| 001 | AZUAY-84443 | ||
| 003 | AZUAY | ||
| 005 | 20251111043008.0 | ||
| 008 | 251108b |||||||gr|||| 00| | d | ||
| 020 | _a978-1-13-343480-1 | ||
| 040 |
_aAZUAY _bspa _cAZUAY _dAZUAY _erda |
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| 041 | 0 | _aeng | |
| 082 | 0 | 4 |
_a659.113 _bP2284 |
| 100 | 1 |
_aStrausbaugh-Hutchinson, Kirsten L., _eautor |
|
| 245 | 1 | 0 | _aAdvertising campaign strategy; a guide to marketing communication plans |
| 250 | _a5a. ed. | ||
| 264 | 3 | 1 |
_aAustralia : _bCengage Learning, _c2014 |
| 300 |
_axxiii, 401 páginas : _bilustraciones |
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| 300 | _bImpreso | ||
| 336 |
_2rdacontent _atexto _btxt |
||
| 337 |
_2rdamedia _ano mediado _bn |
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| 338 |
_2rdacarrier _avolumen _bnc |
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| 504 | _aIncluye índice | ||
| 520 | 3 | _aEmbrace the new media landscape & consumer mindset. Lay the research foundation: understand the company & consumer. Map out the situation: know the market, product, and competition. Turn findings into marketing & comunication goals. Build the marketing strtegy. Outline the communication strategy and messaging. Devise the campaign concept. Define consumer touchpoints: establish the tactical mix. Plan de media strategy and tactics. Evaluate the effectiveness of the campaign. Button up the plans book. Lock down the pitch. | |
| 650 | 1 | 4 | _aCOMUNICACIÓN DE MARKETING |
| 650 | 1 | 4 | _aESTRATEGIAS DE MARKETING |
| 650 | 1 | 4 | _aMARKETING |
| 650 | 1 | 4 | _aPUBLICIDAD |
| 654 | 0 | _a659.113 - Campañas Publicitarias | |
| 654 | 0 | _a659.113 - Campañas Publicitarias | |
| 700 | 1 |
_aParente, Donald E., _eautor |
|
| 942 |
_2ddc _c5 |
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| 999 |
_c37369 _d37369 |
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