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Semiótica publicitaria

By:

Gómez Orejuela, Diego [autor]

Material type: Text

TextPublisher: Quito : Universidad Tecnológica Equinoccial, UTE, 1993Description: 120 páginas; ImpresoContent type:

texto

Media type:

no mediado

Carrier type:

volumen

Subject(s):

302.2 - Comunicación
302.2 - Comunicación

DDC classification:

302.2 G6332

Abstract: Presenta un estudio de la semiótica estructural para concebir el anuncio televisivo como relato, para contribuír a la creatividad publicitaria

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Holdings
Item type	Current library	Shelving location	Call number	Status	Barcode
Libro	Biblioteca Hernán Malo González	Biblioteca Central Bloque A	302.2 G6332 BG06036 (Browse shelf(Opens below))	Available	BG06036

Presenta un estudio de la semiótica estructural para concebir el anuncio televisivo como relato, para contribuír a la creatividad publicitaria

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