Lauterborn, Robert F., <br/><br/>
The new marketing paradigm: integrated marketing communications 

 - 1a. ed. 
 - 218 páginas  Impreso 
<br/><br/>Incluye índice 
<br/><br/> Contents: A history of integrated marketing communications: why is it important now?. How marketing communications works: or at least how we think it works. The basics of developing an integrated marketing program: how to get started 
<br/><br/><label>ISBN: </label>978-0-84423-452-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING<br/>MARKETING COMUNICACIONAL
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>658.802 - Temas generales de gerencia de mercadeo- comunicación de mercadeo, mercadeo verde, segmentación de mercados<br/>658.802 - Temas generales de gerencia de mercadeo- comunicación de mercadeo, mercadeo verde, segmentación de mercados
<br/><br/><label>Dewey Class. No.: </label>658.802  / S3871