Incluye Referencias bibliográficas e índice analítico

Introduction to E-commerce: Introduction to E-commerce; E-commerce business strategies. Technology insfrastructure for E-commerce: E-commerce infraestructure; Building An E-commerce presence; E-commerce security and payment systems. Business concepts and social issues: E-commerce marketing and advertising; Social, mobile and local marketing; Ethics, law, and E-commerce. E-commerce in action. E-commerce retail and services; Oline media; Online communities; B2B E-commerce.

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce.  The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook, Google, Twitter, Amazon, Pinterest, eBay, Uber, WhatsApp, and Snapchat illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 16th edition has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. MyLab MIS is not included. Students, if MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.