Advertising campaign strategy; a guide to marketing communication plans
Strausbaugh-Hutchinson, Kirsten L.,
Advertising campaign strategy; a guide to marketing communication plans - 5a. ed. - xxiii, 401 páginas : ilustraciones Impreso
Incluye índice
Embrace the new media landscape & consumer mindset. Lay the research foundation: understand the company & consumer. Map out the situation: know the market, product, and competition. Turn findings into marketing & comunication goals. Build the marketing strtegy. Outline the communication strategy and messaging. Devise the campaign concept. Define consumer touchpoints: establish the tactical mix. Plan de media strategy and tactics. Evaluate the effectiveness of the campaign. Button up the plans book. Lock down the pitch.
978-1-13-343480-1
COMUNICACIÓN DE MARKETING
ESTRATEGIAS DE MARKETING
MARKETING
PUBLICIDAD
659.113 - Campañas Publicitarias
659.113 - Campañas Publicitarias
659.113 / P2284
Advertising campaign strategy; a guide to marketing communication plans - 5a. ed. - xxiii, 401 páginas : ilustraciones Impreso
Incluye índice
Embrace the new media landscape & consumer mindset. Lay the research foundation: understand the company & consumer. Map out the situation: know the market, product, and competition. Turn findings into marketing & comunication goals. Build the marketing strtegy. Outline the communication strategy and messaging. Devise the campaign concept. Define consumer touchpoints: establish the tactical mix. Plan de media strategy and tactics. Evaluate the effectiveness of the campaign. Button up the plans book. Lock down the pitch.
978-1-13-343480-1
COMUNICACIÓN DE MARKETING
ESTRATEGIAS DE MARKETING
MARKETING
PUBLICIDAD
659.113 - Campañas Publicitarias
659.113 - Campañas Publicitarias
659.113 / P2284